
Senior UX Designer, Z2 Live / King.comJul 2015 – Aug 2017
Paradise Bay
As one of a three-person core product team on a live top-150 game, I helped drive a 40% increase in ARPU through event content, experiments and ad incentives.
live-opsmonetizationfree-to-playplayer-researchmobile
ARPU
+40%
Paradise Bay, live
Players engaging with incentivized ads
over 60%
Paradise Bay, live