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Event-driven content economy
A Trade Fest exclusive whose stickers drop only in the bonus tiers. The decision it shows: a week-long event with tiered objectives gives players something time-bound to spend on.

Paradise Bay

Event-driven content economy

A resource-management economy stops paying when there is nothing time-bound to spend on. Work on event-driven content and the surrounding monetisation systems raised revenue per user on a title that had already shipped at scale.

ARPU

+40%

Paradise Bay, live