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Guild Wars 2: Heart of Thorns
Guild Wars 2: Heart of Thorns

ArenaNetSep 2014 – Jul 2015

Guild Wars 2: Heart of Thorns

UX Designer embedded with the web programming team on e-commerce, campaigns, and the site redesign.

I spent a little under a year as a UX Designer at ArenaNet with the Web Programming team, improving the web experience ahead of the first Guild Wars 2 expansion, Heart of Thorns. My responsibilities included wireframing user flows, designing responsive websites, player account management, optimizing e-commerce and upsells, and pitching player newsfeeds.

Heart of Thorns landing page.
Heart of Thorns landing page, responsive.
Registration: Heart of Thorns expansion.
Registration: play for free.
Account management: login.
Account management: two-factor authentication.
Account management: overview.
Account management: settings.
Account management: security.
Account management: game content.
Guild Wars 2 account management wireframes, page 1.
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UX design by me. Visuals by Eli Scheer and Joey Marin; coding by Kevin Cameron.

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